For the two Product/Toy designers, this seemed to be the most catchy branding solution. For a startup it has an idea of inspiration, moving ahead. Paper planes and paper boats were the first products any of us might have made in our childhood. It's so meticulously designed that in just a few folds it functions most efficiently. They are also toy designers, so these folds add to the playfulness of the collaterals, plus the idea to co-create with us' gets the receiver involved in creation too!