Following the motto that a Design Process is all about ‘Problem Solving’, have handled each task assigned to me with a combination of dedication and enthusiasm. With the belief that design without strategy is like a body without soul and vice-versa, the design solutions provided by me are induced with a great understanding of the target audience and the market it would be placed in. An exciting day for me includes encoding metaphors and decoding a client brief through effective communication, teamwork, and critical thinking.Following the motto that a Design Process is all about ‘Problem Solving’, have handled each task assigned to me with a combination of dedication and enthusiasm. With the belief that design without strategy is like a body without soul and vice-versa, the design solutions provided by me are induced with a great understanding of the target audience and the market it would be placed in. An exciting day for me includes encoding metaphors and decoding a client brief through effective communication, teamwork, and critical thinking.Following the motto that a Design Process is all about ‘Problem Solving’, have handled each task assigned to me with a combination of dedication and enthusiasm. With the belief that design without strategy is like a body without soul and vice-versa, the design solutions provided by me are induced with a great understanding of the target audience and the market it would be placed in. An exciting day for me includes encoding metaphors and decoding a client brief through effective communication, teamwork, and critical thinking.

Founder and Creative Director to Shunya Design Company with a vast experience of over 10 years, having worked with various design studios across the country. I have been closely associated with and designed for renowned brands like Playboy, TATA Cliq, Indiluxe, Nykaa, Johnson & Johnson, Asian Paints, Navneet, Nature's Essence and many more.

Having learned her core from MIT Institute of Design, Pune, Kritika follows the motto that a Design is all about ‘Problem Solving’. She believes that design without strategy is like a body without soul and vice-versa. with a great understanding of the target audience and the market it would be placed in.With a great understanding of the target audience and the market it would be placed in, she nurtures brands with not just visuals but the brand overall communication strategy.